Wired is covering the wave of the next generation — and it’s furry.
Don protective gear and dive in.
MeFi covered this after Wired,
and as usual didn’t attribute it, but the summary is accurate enough:
Neopets.com has a staggering 25 million members worldwide… Four out of five Neopians are under age 18, and two out of five are under 13… Neopets calls its model “immersive advertising… an evolutionary step forward in the traditional marketing practice of product placement.”… Kalle Lasn, editor in chief of the advertising watchdog magazine Adbusters says, “It’s the most insidious mind-fuck ever.”
Via Wired: Wired 13.12: The Neopets Addiction