“A study by researchers in Canada has shown that the snap decisions Internet users make about the quality of a web page have a lasting impact on their opinions.

We all know that first impressions count, but this study shows that the brain can make flash judgements almost as fast as the eye can take in the information.”

news @ nature.com - Web users judge sites in the blink of an eye - Potential readers can make snap decisions in just 50 milliseconds.

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