The secret with SPP is you don’t go in a store to buy it, you buy it online and avoid that look that the employee is bound to give you. That look that says you’re a twisted weird freak for buying such a pink game.

Now, I’m not saying that in order to get more ladies playing games, then Call of Duty and such should be pinkified (haha, imagine!), but I am strongly reminded that the marketing message carries a whole ton of instructions in it which can be as appealing as offputting, depending on who you are and the lifestage you’re in. I know older blokes are often embarassed, as women are turned-off, by that class of marketing designed to appeal to young lads, for instance.Top marks to Benny for getting past the pink packaging, going where few men and few grown-up women would dare to go.

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