Have you seen this? (Mov File) Pretty clever stuff. You’ve got to understand your source material and how the fans are going to take the parody while keeping in mind that a lot of people are not going to have seen – let alone played – GTA, and won’t understand the connection.

It’s a tough balancing act but I think this Ad pulls it off really well.

It’s directed by British duo Smith & Foulkes of Nexus Productions. These guys have one of the best track records in recent years and possess an uncanny ability to take simple, even mundane, agency concepts and execute them to perfection. Take for example their Abba to Zappa spot for the Observer Music Monthly, the ‘black ink’ obstacle course for the VW Touareg, or Motorola’s “Grand Classics” spot—conceptually, none of these ideas is particularly special yet Smith & Foulkes somehow make each one work. The same can be said of their current Coke spot which manages to turn video game parody into great art.

Via

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