Who would have thought that Microsoft’s cripped hyper-DRM iPod clone would have failed so badly … well, erm, everyone except Microsoft it seems.
“At first glance the features seem compelling but my prediction is it will be the biggest flop of 2007 with less than 50,000 units sold worldwide.” Also, says Robertson, “I’ve been looking for a good verb to describe losing all of your music to DRM because it’s increasingly common and I think I have one: zune.” Only 50,000 units? Doubtful; and maybe it’s a little much to repurpose the product name to summarily encompass a near universal embitterment for digital rights management (after all, wouldn’t “ipod” work better, especially after the podsuits?), but we’re absolutely not going to argue his thesis: DRM is bad market and bad for the consumer.
Yes the iPod also has DRM but I’ve never fallen foul of it yet. I’d be happier if it had none at all but that wasn’t Apple’s call.