Digital Web has some pointers on making your website cross border friendly. CR has had the translate option for quite a while, I’m not sure how many people use it but I hope some do.
I’m not sure how good this is but it is worth reading. When anyone refers to Europe as a country then take anything else they say with a seriously large pinch of salt.
Shopping habits differ by culture.
Analogies can alienate.
Colors have cultural significance.
Symbols are not all universal.
Weights and measures should be appropriate.
Text swell can ruin your website design.