How Little Do Users Read on an Average Web Page?

May 23rd, 2008 · No Comments

On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.

The web is mostly visual I guess. My most popular posts on CR are those with a high visual content.

And on those you agree to pages —

In research for the book Prioritizing Web Usability, we found that people read only about 10% of the text that they supposedly “agreed” to.

So what it boils down to is this, a page will get 25 seconds of your readers time plus 4.4 seconds per 100 words on that page. How much of that information do they read? 20% on average. Readers will consume 50% of your text if you use 111 words or less.

So to get people to read more you must write less. Oh, irony how I love thee.

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