The Inattention Age is an idea defining the current period of time, the early 2010-onward years. As we all have so little time to put into any one thing and have to parcel out our attention to many tasks the term Attention Age became the Inattention Age. This characterises the use of many Web 2.0 technologies such as FaceBook and Twitter, which are often accessed on the go while doing other tasks.
The Inattention Age overlaps and builds off of the Information Age, characterized by the increasing commoditization of attention as it relates to the increasing abundance of information available, particularly on the Internet. The Inattention Age is marked by the ability of individuals to create and consume information instantly and freely as well as share it on the Internet using social media, often while performing or between other tasks. The period this idea characterises is believed to have begun with the success of Web 2.0 technologies and social media around 2007, but represents the post Web 2.0 era of 2010-onwards.